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Gorman, Leon L. L. Bean: the Making of an American Icon
Boston Harvard Business School Press 2006 1578511836 / 9781578511839 Hardcover Very Good in Very Good dust jacket
Xvi, 304 pages, 8 plates (some in color) , cloth, DJ, very good. From the dust jacket: "How can a company maintain its beliefs in the face of constant change? This revealing story about a legendary American retailer offers valuable lessons for every business leader. L. L. Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with customer needs, L. L. Bean embodies the best qualities long associated with traditional American living: rugged individualism, stubborn determination, and simple ingenuity. Written by Leon Gorman, grandson of founder L. L. , this is the first authoritative, true-to-life account of the iconic retailer and its quirky history and culture. This engaging account candidly reveals Gorman's behind-the-scenes struggles to preserve the identity that built Bean as he also opened the door to needed change. Woven throughout the narrative are themes that will resonate with managers and general readers alike: how to shape a powerhouse brand around bedrock beliefs and values, how to balance growth and tradition, and how to craft and preserve an authentic corporate identity. Far from a tranquil journey, the story reveals the funny, poignant, and often engrossing details of managing the L. L. Bean legacy during the best and worst of times. " ME343 ; 304 pages
Price:
20.00 USD
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