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1 FELTEN, CHARLES J Layout 4. Printing Design + Typography.
St. Petersburg Author 1970 0960031200 / 9780960031207 Hard Cover 
Photographs by Lew Kellie. 303 pages, very well illustrated, diagrams, cloth, 9 by 12 inches, very good. From the foreword by the author: The first edition of Layout resulted largely from my labors as typographic designer in top-notch commercial print shops and in 'Ad Agency Alley.' A postwar product, it began appearing monthly, chapter by chapter, in Printing Magazine, beginning with the August, 1947 issues. Success of the first series led to its continuance as a monthly magazine feature - a period of more than 22 years. This embraces well over 500 pages of text and illustrations from which three more editions had sprung. This fourth edition is offered as 'best of the lot.' It is an earnest, cumulative effort to help younger typographers understand the principles involved as they develop their own techniques. In a quarter-century of writing on this subject, a lot of ground had been covered! 
Price: 35.00 USD
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2 Fraser, James Howard & Sharon Avrutick The American Billboard. 100 Years.
New York Harry N. Abrams 1991 0810931168 / 9780810931169 Hardcover Very Good in Very Good dust jacket 
192 pages, well illustrated, cloth, dust jacket, very good. Oblong 14 by 10.5 inches. From Publishers Weekly: "Circus posters, patriotic propaganda and ads for assorted goods, services and proper civic behavior have graced roadside America for more than a century. Fraser, chief librarian at Fairleigh Dickinson University, N. J. , examines outdoor advertising trends from the late 1800s through the 1980s, spotlighting the realistic, airbrushed style of the '30s; the depiction of traditional values in the '50s; the tacit "six words or less" slogan rule that proved effective during the '60s, '70s and '80s. Prominent illustrators like James Montgomery Flagg (creator of the 1917 "I Want You" poster for the U. S. Army) , graphic design groups like Milton Glaser et al.' s Push Pin Studios, trade journals and printing companies also receive brief mention. Progression from the glowing colors and freshly scrubbed faces of the early 20th-century billboard to today's slick, often computer-generated ad is shown in 166 illustrations, 150 of them color." ; 192 pages 
Price: 20.00 USD
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3 GOODRUM, CHARLES and, DALRYMPLE, HELEN Advertising in America: The First 200 Years
New York Harry N. Abrams, 1990 0810911876 / 9780810911871 Hardcover Very Good in Very Good dust jacket 
Editor: Edith M.Pavese. Designer: Dirk Luykx. 288 pages, very well illustrated (mostly color), cloth, dj, very good. 9-1/2 by 12 inches. From the dust jacket: " "There are few things that have more impact on our lives today than advertising and Advertising In America: The First 200 Years gives us more of the history of print advertising and shows us more of its images than any other volume. Included are dozens of short histories of major American corporations and their products. ~ Among the 566 illustrations are dozens of print ads never before reproduced in book form as well as more than 50 debut ads for products still in existence today. There are 50 years of Breck girls, 50 years of Eastman Kodak film and cameras, 70 years of an ever-updated Betty Crocker, 100 years of Coca-Cola (including more color Coke ads than any other tradebook has ever reproduced), and the most extensive collection of early Ivory soap ads ever compiled, all showing the development of corporate images and marketing strategies. ADVERTISING IN AMERICA is an indispensable - and delightful - journey through our commercial history, a giant wish book for collectors of advertising ephemera, and a useful reference - on advertising, on American inventions and gadgetry, on fashion and cosmetics, on automobiles, railroads, and plane travel, and on business and marketing strategies - for professionals." 
Price: 16.00 USD
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4 GOODRUM, CHARLES and, DALRYMPLE, HELEN Advertising in America: The First 200 Years
New York Harry N. Abrams, 1990 0810911876 / 9780810911871 Hard Cover Very Good in Very Good dust jacket 
Editor: Edith M. Pavese. Designer: Dirk Luykx. 288 pages, very well illustrated (mostly color) , cloth, DJ, very good. 9-1/2 by 12 inches. Former owner's embossed label on front blank endpaper. Dust jacket in protective mylar covering. From the dust jacket: " "There are few things that have more impact on our lives today than advertising and Advertising In America: The First 200 Years gives us more of the history of print advertising and shows us more of its images than any other volume. Included are dozens of short histories of major American corporations and their products. ~ Among the 566 illustrations are dozens of print ads never before reproduced in book form as well as more than 50 debut ads for products still in existence today. There are 50 years of Breck girls, 50 years of Eastman Kodak film and cameras, 70 years of an ever-updated Betty Crocker, 100 years of Coca-Cola (including more color Coke ads than any other tradebook has ever reproduced) , and the most extensive collection of early Ivory soap ads ever compiled, all showing the development of corporate images and marketing strategies. ADVERTISING IN AMERICA is an indispensable - and delightful - journey through our commercial history, a giant wish book for collectors of advertising ephemera, and a useful reference - on advertising, on American inventions and gadgetry, on fashion and cosmetics, on automobiles, railroads, and plane travel, and on business and marketing strategies - for professionals." 
Price: 15.00 USD
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5 Hatfield, D. D. compiled by Aeroplane Scrap Book Number 1. Historical Data and Reproductions.
Inglewood, CA Northrop University Press 1976 First Edition Hardcover Very Good in Very Good dust jacket 
284 pages, well illustrated, cloth, DJ, very good. From the preface: "In this volume I have endeavored to show the progress of Aeronautical development in the United States as presented through the advertising media." 
Price: 20.00 USD
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6 JENSSEN, HEINKE editor Advertising Annual 1999. The International Annual of Advertising. Das internationale Jahrbuch der Werbung. Le repertoire international dela publicite.
New York Graphis Inc. 1999 188800150X / 9781888001501 Hard Cover Very Good in Very Good dust jacket 
Publisher and creative director: B. Martin Pedersen. Art Director: Massimo Acanfora. Graphic Designers: Delfin Chavez, Carol Ford. Photographer: Alfredo Parraga. Includes a profile of the German agency Scholz & Friends Berlin, and leading agencies of the world including Fallon McElligot, Carmichael Lynch and Saachi & Saachi as well as the Apple 'Think Different' Campaign. Circa 350 pages, well illustrated in color, cloth, dj, very good. 9 by 12 inches. 
Price: 35.00 USD
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7 Laverful, Phil & Kullers, Ken D. & Red & Yellow & Blue & Green M & M Magazines "Inside the Shell" [Three Issues, Vol. 1 / #2, Vol. 1 / #3 & Vol. 1 / #4]
Hackettstown, NJ Mars, Inc. ca 2001 Magazine Very Good with no dust jacket 
Three magazines along with ephemera including clippings, coupons and advertisements. "For M&M's brand Inner Circle Members Only." 
Price: 20.00 USD
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8 Morella, Joe & Edward Z. Epstein & Eleanor Clark Those great movie ads
Galahad Books 1972 0883652242 / 9780883652244 Hardcover Very Good in Very Good dust jacket 
320 pages, well illustrated in black-and-white, cloth, dust jacket in protective mylar covering, very good. From the DJ: "Some of the sharpest minds in Hollywood never receive a credit line. They are the men who promote a movie once it is produced. THOSE GREAT MOVIE ADS is the first book to study their work and the curious blend of carnival hoopla, shrewd psychology and tactful ego-boosting which sets these ads apart from other, more earth bound forms of advertising." ; 11.10 X 8.50 X 1.60 inches; 320 pages 
Price: 10.00 USD
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9 Nelson, Derek The Ads That Won the War
Motorbooks International 1992 087938591X / 9780879385910 Hardcover Very Good in Very Good dust jacket 
160 pages, well illustrated (many in color) , cloth, DJ, very good. 8 by 11 inches. Embossed label of the former owner, a noted military collector. From the DJ: "THE ADS THAT WON THE WEAR is the first color chronicle of these gripping wartime advertisements. Within are more than 100 of the best, most evocative ads in full color, may more in black and white." ; 11.10 X 8.66 X 0.79 inches; 160 pages 
Price: 24.00 USD
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10 ROWSOME, FRANK, Jr. The Verse By the Side of the Road: The Story of the Burma-Shave Signs and Jingles
Brattleboro, VT Stephen Greene Press, 1965 0828900388 / 9780828900386 Hard Cover Very Good in Very Good dust jacket 
Drawings by Carl Rose. 121 pages, illustrations, cloth, dj, very good. Reprint. 
Price: 20.00 USD
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11 STEINER, HENRY and HAAS, KEN Cross-Cultural Design: Communicating in the Global Marketplace.
London Thames and Hudson, 1995 0500974233 / 9780500974230 Hard Cover 
229 pages, well illustrated in color, cloth, dj, very good. 9 by 11-1/2 inches. From the dj: Cross-Cultural Design is the first book to examine the challenges and rewards experienced by the world's leading graphic designers when handling assignments outside their own cultures. The solutions to the problems they face are documented in 309 stunning full-color images, accompanied by the creators' provocative descriptions of their setbacks, discoveries, and triumphs. Dramatic examples by dozens of the world's most successful graphic designers and advertising agencies are included. Among the international contributers are Saul Bass, Walter Bernard, Ken Cato, Ivan Chermayeff, Joe Duffy, Alan Fletcher, Dan Friedman, Milton Glaser, Eiko Ishioka, Tibor Kalman, Clement Mok, Erik Spiekermann, Henry Steiner, and Henry Wolf. The projects they discuss range from advertisements, corporate identities, annual reports, films, books, packages, magazines, and posters, to designs for currency, postage stamps, and environmental graphics. The list of their clients is equally varied and encompasses banks, print media, software firms, airlines, governments, and manufacturing firms. Cross-Cultural Design concludes with practical information on working in foreign countries; a directory of contributors; and an extensive bibliography. It will be welcomed for its thought-provoking exploration s of design in the global marketplace, and as an invaluable reference for designers, advertising agencies, marketing professionals, and students. 
Price: 35.00 USD
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12 Stivers, David The Nabisco Brands Collection of Cream of Wheat: Advertising Art
San Diego Collector's Showcase 1987 0917205049 / 9780917205040 First Edition Hardcover Very Good with no dust jacket 
143 pages, well illustrated (most in color) , pictorial boards, former owner's embossed label on front blank endpaper otherwise fine. Stated 1st edition. ; 11.10 X 8.60 X 0.70 inches; 143 pages 
Price: 20.00 USD
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13 Yanow, Jo The One Show: the 53rd Annual of Advertising, Editorial, and Television Art and Design with the 14th Annual Copy Awards
New York Watson- Guptill Publishing 1974 0823019063 / 9780823019069 Hardcover Very Good 
Approximately 500 pages, approximately 1000 illustrations, cloth, very good. 8 by 11-1/2 inches, very good. 
Price: 35.00 USD
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